Some times you think you know a brand but you don't. That was my case with ProenzaSchouler.
Other then finding the designer very cutes I had only a vague idea of their DNA. This exhibit/retrospective of their work at the Bon Marche in Paris did change all of that.
Now I am a big fan.
Proenza Schouler is a New York based womenswear and accessories brand founded in 2002 by designers Jack McCollough and Lazaro Hernandez. The duo met while studying at Parsons School of Design, collaborating on their senior thesis, which would eventually become their first collection as Proenza Schouler.
Unfortunately the exhibit closed on March 22nd.